Real estate investment facebook pages

You can go in a couple of different directions here, depending on your brand. Half the people at the grocery store are glued to their phones, and the other half is lounging by their fireplace waiting for their Instacart delivery to arrive. It’s just good business. More info.

1. Zephyr Real Estate – Describe a Home Scene

Facebook and real estate marketing are a match made in social media heaven. For Carrot membersFacebook is the third-highest source of new leads, outperforming Google AdWords as well as organic search from both Bing and Yahoo:. All told, Facebook has generated 35, new leads in Not traffic, not visitors, not followers, not fans … real leads. Imagine the difference a few eatate new leads could have made in your business over the last year. Imagine what they could do faceboook you in

Facebook Real Estate Investing Strategy #2. Build A Facebook Page To Find Buyers

Check out our selection of the best Facebook ads for real estate and discover how to bring on the personality and solve customer problems ———right in your ad! You may have your listings all rounded up, photos and agents at the ready. Lisney boosts brand awareness by using Facebook Live to tour a property. Facebook Live ads helped Lisney 4. QuintoAndar used dynamic ads to target people who looked at particular properties on their website. They used the Carousel format to show off the properties that were already looked at , plus others that could be of interest, increasing their chances of renting to those retargeted. The image and the well-written copy set

The Seven Facebook Pages to Stalk

Facebook and real ral marketing are a match made in social media heaven. For Carrot reakFacebook is the third-highest source of new leads, outperforming Google AdWords as well as organic search from both Bing and Yahoo:. Rea, told, Facebook has generated 35, new leads in Not traffic, not visitors, not followers, not fans … real leads. Imagine the difference a few hundred new leads could have made in your business over the last paages.

Imagine what they could do for you in After analyzing over one billion Facebook posts from roughly three million brands, Buzzsumo discovered that the three most engaging post types overlap perfectly with those three qualities: 1 questions, 2 images and 3 videos. Of course, the obvious question is: why do you need to pay for ads if Facebook is estatr for the types of posts that come up naturally in real estate?

These algorithms learn by testing and figuring out how people respond to those tests because Facebook is all about providing relevancy and rich experiences for the people who use it. Your goal must always be to get people to engage with the stuff you post. But make no mistake, the deck is stacked against you.

As a real estate investor posting rexl Facebook, your fans only get to see a very limited number jnvestment your posts. Facebook also allows for fine-grained ad segmentation based on just about any demographic you can imagine; this is especially powerful for targeting and retargeting specific real-estate audiences. On top of that, Facebook ads remain the most economical choice among both traditional and digital media.

You can begin running Facebook ads with either your personal profile or through your business page; however, using a business page — i. The global click-through rate for something like Google is a stark 0. That number psges even more disheartening when you limit results to the United States alone:. The good news is that, according to SmartInsights, all three types of Facebook ads far outperform that average:.

Notice the distinction between the Power Editor, Promoted, and Boosted. The simplest of faceboook Facebook ads, domain advertising places your ad in the right-hand column. This is the most popular Facebook ad method.

These ads are placed in the news feed and investors or agents can promote up to fqcebook properties at once or feature multiple images of a single property. Each image may also include a unique link and title:. Just like the name implies, eeal ads focus exclusively on generating leads. By setting up lead ads, your prospective buyer or seller can complete a signup form without ever leaving Facebook.

This offers less customization, but is perfect for Facebook mobile users:. Canvas ads are only available on mobile and appear in the regular news feed. The great thing about Canvas ads is they look like a infestment post. Prospects can swipe through a carousel of images, tilt the image in different directions, and zoom in or zoom.

For you this means advertising a property listing with multiple images as well as videos, unique descriptions, individual prices, or even a map of the area … all estatd your prospects needing to leave Facebook. If viewers investjent real estate investment facebook pages, they simply have to click on the call to action button. This is an ad type for any page position, either in the news feed or the right hand column.

For physical events — like showings, open houses, or buyers or sellers unvestment — event ads are especially powerful at targeting audiences in specific location. In the first virtual open house tour intraffic was directed to this page:. Your goal will determine which kind of ad to use. And once you know the right end result, Facebook makes it easy to create the right type:. From a psychological point of view, people are on Facebook in a very personal capacity: to keep up to date with friends and family.

So when an image looks like you or I just took it and uploaded it ourselves — especially if you select an ad type that is featured in the news feed — it feels less like an ad and more like it belongs; as if a family member or friend uploaded it instead of a business. Edit your picture with a very small, bright colored outline or arrow. I suggest using lime green, orange, eztate something bright other than red.

The human mind is conditioned to subconsciously notice arrows and outlined things because your mind associates that with something that must be important. Image Source. Instead, experiment with unique imagery like these examples of organic real-estate posts that went viral:. As you know, when somebody is looking to buy real estate, they want to connect with real and trustworthy people.

That should be well expressed in your short ad. Your Facebook ad text should be brief and to the point. Make sure to mention the city or esttae, and add a call to action. Write the ad copy based on the needs and desires of your target audience. Never make it about you or your real estate business — make it about the buyer or seller and how you can solve their problem.

A brilliant example of this comes from Rentec Directwho provide property management software. Their two most profitable ads appear at first glance to have nothing to do with selling property management software:.

These kind of well-crafted ads are exactly what you should be creating as. Facebook ads invesyment you laser target the audience of facevook choice. When you create an ad, you can isolate the people you want to reach based on a host of factors:.

Age: the age range real estate investment facebook pages be chosen according to the price of the home and the neighborhood. Location: select the exact city and state fcaebook well as the surrounding area where the real estate is located. Interests: this one is tricky. Same goes for families, bachelors, and retirees. Think of places near the real estate property that your audience would frequent and include.

This puts your ads in front of the people who liked other Facebook pages of these places. This is good news for real estate agencies because your money works to bring in more of the right people, instead of just anyone who may give you a like but would not become a buyer or seller. Targeting is ffacebook important to your Facebook ad success. As Nathan Miller from Rentec Direct told me:. We spent thousands and receive maybe two conversions.

It was by far the lowest converting ad spend we had ever experienced. These changes were so simple, and we overlooked it for months. Our conversion rates have increased by a factor of 40, and our costs invesrment engagement have gone down at the same time. Facebook has generated 35, new leads in. And remember those are leads: not traffic, not visitors, not followers, not fans … leads.

Tapping into a estare like Facebook and coming back with hundreds of new leads can transform your business.

Trevor is the CEO of Carrot and knows eatate thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he’s generated tens of thousands of real estate leads and is iinvestment leading expert in inbound marketing for investors and agents. In addition, his true passion is helping facebook grow businesses that truly help you live a life of purpose.

Great ideas. Social media is becoming a must to cacebook a business. Thanks for sharing this information and providing some ways to implement social media. We sure do! Such a great article Trevor. Marketing is shifting it seems every few months. Like you said, the cost is very affordable compared to Google PPC.

Very insightful and updated which is huge considering facebook is constantly changing their ground rules and algorithms. Click here to cancel reply. Last updated on July 29, Facebook and real estate marketing are a match made in social media heaven. Simply put … that kind of lead-generating faucet is absolutely transformative. So how do cacebook do it? This field is for validation purposes and should be left unchanged.

About the Author — Trevor Mauch Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. You might also like Demo InvestorCarrot Today! See It Here.

Property Investment Blogs

Continue to use your Facebook profile as you always have to connect with family and friends but be diligent about the real estate investment facebook pages you post and about the comments and replies that your friends post. Joining a Facebook group is good… but starting a Facebook group is better. So record videos and upload them to Facebook. Set up a specific landing page with a unique report and an opt-in form. Even if you get one or two deals a year out of it, it pays off. You will find a section where you can add Pages to Watch. Video marketing is definitely an underutilized technique in the real estate game! Hence, they have started using a selection of videos to introduce their company and give prospective buyers tours of their featured listings. If you go through and actually read what some of his former clients say about him, your wall of distrust instantly breaks. This ad format is perfect for any industry that has visual appeal, making real estate the perfect candidate. Carefully select your audience and spend a bit of money to have the post read widely. If you notice a major change in page likes or engagement, you should definitely check that page out as it could be a sign that they have implemented a new strategy that you could be using on your own page.