This model generally uses online quizzes that ask people about their attributes and preferences in order to suggest specific products. They can also analyze the categories with relatively less competition, or the prices that could be undercut. Anthony Riva has a 9-year background providing analysis and intelligence on all aspects of consumer behavior, retail industry insights, and CPG trends. Barely a decade ago, Hamdi Ulukaya sold his first cup of Greek yogurt and helped create a multibillion-dollar category in the United States. Click to enlarge.